More than a hundred years have passed since 1916 when Amedeo Bertani opened a small plumber's shop in the center of Reggio Emilia. These were years of sobriety and concreteness, concepts which characterized the products that were made and marketed. Bertani moved in circles where traditional craftsmanship and manual skills were paramount, and he was well aware that functionality was more important than aesthetics and that the durability of a product was an indispensable characteristic. The relationship of trust with his clients did the rest.

Towards the end of the fifties, artisanal work began to give way to industrial production. Production, distribution, design and sales became more and more separate areas managed by different people. This is the beginning of a process that has survived to the present day, whereby a product not only needs to function but also has to embody values and lifestyles, be aesthetically relevant and gratifying for its users, communicating sensations capable of influencing the emotional state of the people who use it. Bertani also embarked on that path of growth that continues to this day and has seen Amedeo's generation succeed Bruno and Giuseppe followed by Franco and Giorgio, who now lead the company together with their children Paolo and Silvia. Thanks to this continuity, over time Bertani has managed to grow its headquarters and significantly expand its product range.

Progressively, Bertani’s presence on the territory is also increasing. In 1981 Bertani opened a small showroom, one of the first in Italy, followed in 1990 by the opening of other locations, each with a retail store and a showroom. It became a public limited company in 1996, and Bertani S.p.A. now has 13 points of sale in Northern Italy and Sardinia.

The company's management team perceived that it was time to team up and build alliances and lasting partnerships. Gruppo Intesa was founded in 1996, a Group comprising Bertani as well as five other companies in the sector. A commercial collaboration that provides system economies, improves logistics and promotes penetration into the territory. The Intesa group currently includes ten companies and develops products with its own brand in the bathroom furniture and technical components sector. In 2017 the group completed the construction of the new centralized warehouse in Piacenza with an area of 15,000 square meters. Today the cumulative turnover of the participating companies is over 320 million euros.

A group that is global and local, that focuses on broad spectrum strategies and each individual customer, no matter how small, alternating between a general vision of the market and the ability to follow the endless rivulets that divide the sector. Despite its growth in size and turnover, Bertani never forgets the centrality of the direct relationship with its interlocutors, the importance of personal knowledge, the indispensable value of service that goes beyond the mere sale to maintain a common thread that starts from the production of a system and ends with its installation within a specific context.

Innovating and growing with a focus on continuity. This, in summary, is Bertani's approach. An approach that does not forget the importance of the relationship of personal trust between buyer and seller but still aims to explore new ways and paths. The ability to change, remaining faithful to one's beliefs, is an attitude that allows one to look beyond, establish commercial and strategic partnerships, constantly renew one's product and system offer by expanding the portfolio of brands handled. Staff training is an important aspect, as they are required to be constantly updated on new systems on the market.